Meet HK YAU

Finally. And it’s brewtiful. 

Over a year ago, we embarked on a labour of love. Partnering with our friends at ipulse, the brief was big – a new craft beer, brewed in Hong Kong, for Hong Kong. As Hong Kong natives, we had no shortage of inspiration, but this new brand had to represent more than a cliché of skyscrapers and sidewalks. This brand needed to be truly authentic. 

We were involved from the very beginning, distilling the essence of what would eventually become, HK YAU. 

Finding the story was as important as creating the name and it took time to get the concept just right. Last night was the official launch, and we finally saw HK YAU in lights.

Read more: www.hkyau.com